Starting her career as a shampoo tech, she found a passion for rich shiny brunettes, foiling techniques for healthy blondes and curly hair. As a curly girl herself, Alicia loves to show curly girls how to hydrate and tame frizz. Alicia’s number one goal is you leave her chair confident in how to style and are obsessed with your new hair!

Starting her career as a shampoo tech, she found a passion for rich shiny brunettes, foiling techniques for healthy blondes and curly hair. As a curly girl herself, Alicia loves to show curly girls how to hydrate and tame frizz. Alicia’s number one goal is you leave her chair confident in how to style and are obsessed with your new hair!

Alicia started her career at just 19 years old, and has been behind the chair for 11 years.

obsessed with: hydrating hair // taming frizz

behind the chair